White papers are read more than case studies,
product literature, company websites, online video and pod casts
according to 74% of professional services.
The simple reason is that readers want to find solutions to
their problems.
What is a White Paper Any way?
These are all terms for a white paper. It’s a hybrid between an
article and a brochure. The difference is that unlike a
brochure, it is laid out like a news article and is not
perceived by readers as a sales tool. Instead, it is an
educational tool to instruct on a service, procedure or product.
White papers both educate and persuade- they provide useful
information and direct readers to act in a specific manner- a
call to action.
So, Why Do I Need a White Paper?
Reason #1
People seeking answers or doing research, naturally go to those
they believe to be authoritative and knowledgeable. By providing
solutions without a hard sell and demonstrating how to do
something, it positions you as an authority in your field.
Reason#2
Making your white paper both educational and credible compels
people to further give out your information and even quote you,
thereby giving you free publicity by many channels.
Reason#3
By offering solutions to problems, people will seek your
business out, thereby creating a source for great lead
generation.
Identify problems facing the readers of your market target.
Providing evidence to help the reader then persuades others.
Your business will be off and racing in the success lane.
Contact me and I will be happy to assist you with your white
paper needs.
