A well-written blog communicates your message,
strengthens your business image and increases your (SEO) search
engine optimization. Linking keywords that represent your
product or service into your blog, enhances your rankings in
Google and Yahoo searches.
Timing your written blog to a new service or product launch,
allows your target market to become acquainted with it and the
blog creates a desire for it in a less forceful, friendlier way
while maintaining the tone of the company. The specialized terms
and language specific to your industry need to be utilized.
An Unintelligible or poorly written blog will not only go
unread, it will convey a mismanaged company or a poor service.
The blog is there not only to inform but also to enhance your
company image, not tear it down.
Business blogs should be short and to the point. Business people
are busy. With downsizing in today’s economy, each person may be
doing the work of many. They only have a limited amount of time
to scan your blog. If you need it to be more detailed, save it
for an article or a white paper.
Besides your great headlines, subheads are important in your business blogs. This allows people to scan your blog and still get a sense of your content.
Business Blogs Make Sense, They Help Create a Need
Business Blogs must still answer the question “what’s in it for me”?
Writing the blog in an informative, educational way, using the right jargon for the business using the blog, not only helps create the need but also positions you as an authority above your competitors.
Pose a question to your readers to engage them in the thought process and to encourage participation.
Answer Who, What, Why, when and Where
Just like a press release, or article, business blogs need to
give concise and judicious use of information. Business people
want answers and quickly.
Before you end your business blog, ask for a call to action. If
you don’t, you won’t get one!
Contact me for further information, or a free evaluation of your business blogs.
